For the past year we have been building a supply and demand chain for Earth’s largest fully regenerative, certified humane bovine herd.

Our theory was this: what made for better steaks would make for better leather. And we were right. Hide quality is superb and superior to anything we’ve seen before. Superior and noticeably so in terms of hand, look, sheen, and a myriad of other measures.

Our brand partners get to tell a unique and value-added story about the product.

Our farm partners —and the whole industry — now have a greater economic incentive to go regenerative.