Regenerative merino wool.

Merino is 50,000,000 years of evolution that you can use to make almost any garment beautifully well.

Farmed responsibly and on common sense principles, sheep tend to naturally regenerate land and soil.

In the past year, we have built a domestic USA regenerative merino supply chain full of partners already making garments for people to wear and very open to partnering with global brands to make sure more of their wool gets used to its best potential.

We have also worked with mills in the USA and Italy to develop an excellent working knowledge of technical merino — washable, 4-way stretch, cruelty-free.

Merino is a miracle fiber that has nothing like petro-synthetic plastic’s or conventional cotton’s negative ecological footprint. The future is wooly.